From Zero to ChatGPT in 5 Days: How BacklinkDog showed up in ChatGPT Lightning Fast

Real case study: How a brand new SaaS website got discovered by ChatGPT in just 5 days using automated IndexNow optimization. Complete timeline and proof included.

Lars
Helping businesses get discovered by ChatGPT, Copilot, and Perplexity
July 07, 202510 min read
Timeline showing BacklinkDog getting indexed by ChatGPT in 5 days

I bought a domain on Wednesday night. By Monday, ChatGPT was talking about my product like it had known about it for months.

I'm not kidding. Four days. From zero to ChatGPT giving detailed explanations about BacklinkDog.com to anyone who asked.

And honestly? I didn't expect it to work that fast. I thought maybe a few weeks, if I was lucky. But four freaking days? That broke my brain a little.

Here's the exact timeline with timestamps (because I screenshot everything like a paranoid founder). This isn't some polished case study — this is me documenting what happened in real time, including the stuff that made me go "wait, what?"

Okay, but what the hell is BacklinkDog?

Fair question. BacklinkDog solves a problem that's made me want to throw my laptop out the window more times than I can count.

You know when you spend hours getting a guest post published, or you do a link exchange with another site owner, and then... silence. Weeks later you check and the link is just gone? Or worse, they kept your link but changed it to some random "click here" text that does only a little for your SEO?

Yeah, that. BacklinkDog watches up to 1,000 URLs and emails you the second someone messes with your backlinks.

I am building it because I got tired of manually checking if my links were still alive. Call me lazy, but I'd rather spend my time building stuff than playing backlink detective.

The tool isn't even launched yet — it's in pre-order at BacklinkDog.com for currently $39 lifetime access (price increases $10 with every sale).

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If you're launching a new product or website, the speed at which AI assistants discover your content can make or break your early visibility. This case study shows exactly how to accelerate that process.

The Timeline

I documented everything because I'm obsessive like that. Also because I figured nobody would believe me otherwise.

DateTimeAction
Wed, July 220:17Bought the domain: backlinkdog.com
Wed, July 222:14Deployed landing page to production
Wed, July 223:39Added to ShowUpInAI (auto-submitted all pages to Bing)
Sat, July 511:30Bing crawled the site
Mon, July 722:00ChatGPT test: "What do you know about BacklinkDog?" → Detailed response!

Total time from buying domain to ChatGPT discovery: 5 days, 1 hour, 43 minutes.

Yeah, I timed it down to the minute because I'm that guy.

Wednesday: A new idea was born!

I was sitting in at home writing people to ask for link exchanges when the idea hit me. You know that feeling when you realize you've been solving the same annoying problem manually for years? That was me with backlink monitoring.

So I went ahead, bought the domain, created a landing page and tweeted about it:

Lars's tweet about having a new idea for BacklinkDog

I added the site immediately to ShowUpInAI, verified the domain for Bing submission and submitted the landing page to Bing trough it. I went to bed thinking "maybe in a few weeks I'll see some results."

Saturday: The First Signs of Life

I'm checking my server logs over coffee (yes, I'm that nerdy), and boom — there's Bingbot. 11:30 AM on Saturday morning, crawling every page on the site.

At this point I'm thinking "okay, cool, it worked." But I still didn't expect what came next.

Monday: The "Wait, What?" Moment

Monday evening, I'm procrastinating on actual work and decide to mess around with ChatGPT. Just for fun, I ask in a incognito tab (so no memory is applied): "What do you know about BacklinkDog?"

I'm expecting nothing. Maybe "I don't have information about that" or some generic response.

Instead, ChatGPT hits me with this:

ChatGPT answer to the question "what do you know about BacklinkDog?"

I literally said "what the fuck" out loud.

ChatGPT didn't just know BacklinkDog existed. It understood the product better than half the people I've explained it to in person. It got the problem, the solution, even the pain points I was targeting.

Five days from idea to being in ChatGPT's brain. That's faster than some people answer emails.

The AI-First Advantage is Real (And Getting Bigger)

Getting into AI systems early creates unfair advantages:

  • First mention bias: Users trust the first result they see
  • Credibility boost: Being in ChatGPT makes you seem established
  • Traffic compound effect: AI referrals grow faster than traditional SEO

Key Insight: AI SEO / GEO isn't just about optimization—it's about speed. The faster you can get your content into AI knowledge bases, the longer you benefit from that early visibility advantage.

The Secret Weapon I Used (Spoiler: It's My Own Tool)

Okay, time for full transparency. I used ShowUpInAI to make this happen, and yes, I built ShowUpInAI. Sue me.

But here's the thing - I built it because I was tired of manually setting up Bing submission for every project to show up in ChatGPT. And this BacklinkDog experiment proved (once again) it actually works.

What Happened Behind the Scenes

The second I added BacklinkDog to ShowUpInAI and verified it's domain (without IndexNow submissions to Bing won't work):

  • IndexNow submissions fired off to Bing automatically
  • Proper JSON formatting (because I tried manual submissions before and they're a pain in the ass)
  • Authentication handled without me touching any API keys after initial verification

I could have done this manually. Spent hours figuring out Bing's IndexNow API, writing custom scripts, handling errors when the JSON is malformed (again). But why would I torture myself?

The Stuff That Keeps Working (Even When I Forget About It)

Here's what ShowUpInAI does that I'd definitely forget to do manually:

  • Checks for content changes daily and resubmits automatically
  • Handles failures gracefully instead of just breaking silently
  • Gives me insights about the page so I know what is broken and how ChatGPT sees it (Markdown view)

I have 9 other domains in ShowUpInAI. Imagine managing IndexNow submissions manually for all of them. I'd rather eat glass.

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If you're managing multiple domains or planning multiple launches, the time savings alone justify using an automated solution. But the real value is in the consistent AI visibility across all your properties.

What I Learned (And What Almost Went Wrong)

This whole experiment taught me some things that I wish I'd known before launching 2 other projects the slow way.

1. Perfect is the Enemy of Fast

I used to spend weeks polishing landing pages before launch. Getting the copy just right, A/B testing button colors, obsessing over conversion optimization.

Waste of time for AI discovery. BacklinkDog's landing page was maybe 80% done when I launched it. Couple of typos, placeholder text in the FAQ section. Didn't matter. ChatGPT focused on the core value proposition, not my design skills.

Lesson: Ship fast, optimize later.

2. AI Doesn't Care About Your Domain Authority as much as you think

This one blew my mind. ChatGPT understood BacklinkDog as well as it understands Ahrefs or SEMrush. No difference in "authority" or "credibility" from an AI perspective.

Authority is still important for general questions inside AI. Since ChatGPT just uses the top Bing web search results you still need authority to rank high. But your brand can show up in it without any domain authority fast.

3. I Almost Missed the Most Important Step

Here's my embarrassing mistake: I almost forgot to actually submit the site for indexing. After 8 hours of coding, I was ready to call it a night and deal with "SEO stuff" later.

Thank god I remembered. That 29-minute delay between going live and submitting to ShowUpInAI could have been a 29-day delay if I'd procrastinated.

The New Launch Playbook (Steal This)

BacklinkDog changed how I think about launching anything. Here's the new playbook I'm using for every project:

The Old Way (That I Used to Follow Like an Idiot):

  1. Build product for 3 months
  2. Perfect the website design
  3. Submit to Google Search Console
  4. Write 10 SEO-optimized blog posts
  5. Wait 6 months and hope for the best

The New Way (That Actually Works):

  1. Build MVP quickly
  2. Launch with "good enough" site
  3. Immediately fire off IndexNow submissions with ShowUpInAI
  4. Test AI systems within 48 hours
  5. Fix whatever AI doesn't understand
  6. Repeat until ChatGPT gets it right

What This Means for Whatever You're Building

I don't care if you're launching a SaaS app, a personal blog, or selling handmade soap online. The BacklinkDog timeline works for anything with a URL.

If You're a Solo Founder Like Me

Stop waiting for permission to launch. I used to spend months "perfecting" products before anyone could see them. Now I ship fast and let AI systems tell me what people actually care about.

BacklinkDog was live for 5 days before I knew ChatGPT understood it. That's faster feedback than any user interview.

If You're Running an Agency

Your clients are paying you to get results, not to follow outdated SEO best practices. Show them their sites in ChatGPT within a week of launch. That's a deliverable worth paying for.

Most agencies are still selling "3-month SEO campaigns." Meanwhile, you could be delivering AI visibility in 5 days.

If You're a Content Creator

Every blog post, every YouTube video, every piece of content you create should be feeding into AI systems immediately. Not eventually. Immediately.

Your latest content isn't competing with last month's posts. It's competing with every other creator who's feeding AI systems better than you are.

Want to Try This With Your Next Project?

Look, I'm not saying this will work for everyone. But it worked for BacklinkDog, it's working for my other 2 projects, and it'll probably work for whatever you're building.

The alternative is waiting months and hoping ChatGPT stumbles across your site organically. Which... good luck with that.

I built ShowUpInAI because I got tired of manually setting up Bing submissions for every project. If you want to try the same approach, you know where to find it.

Ready to Get Discovered by AI Users?

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Want to stay updated on more AI SEO / GEO case studies and strategies? Follow me on Twitter @buildItN0w where I share real experiments and results as they happen.

Written by Lars

Helping businesses get discovered by ChatGPT, Copilot, and Perplexity