How to Submit Your Site to Bing

Getting your website discovered by AI assistants like ChatGPT, Copilot, and Perplexity requires more than just great content—it demands strategic AI SEO / GEO (Generative AI Optimization) that ensures search engines can find and index your pages quickly. While most website owners focus exclusively on Google, Bing's growing importance in the AI ecosystem makes proper Bing submission crucial for comprehensive AI discoverability.

In this guide, we'll walk through both manual submission methods and automated solutions that can dramatically improve your website's visibility in AI-powered search results.

Why Bing Submission Matters for AI SEO / GEO

Bing powers Microsoft's AI ecosystem, including Copilot, which means proper Bing indexing directly impacts your content's discoverability by these AI assistants. According to Microsoft data, 17% of all URLs clicked within Bing search results now come from IndexNow submissions, highlighting the growing importance of proactive indexing strategies.

The challenge with manual submission processes is that they require constant attention and technical expertise, especially when managing multiple websites or frequently updated content. This is where automation becomes essential for scaling your AI SEO / GEO strategy.

Manual Bing Submission: Step-by-Step Guide

For immediate indexing of important pages, Bing Webmaster Tools offers a manual URL submission process that can get your content indexed within hours rather than days or weeks.

Prerequisites for Bing Submission

Before submitting URLs, ensure you have:

• A verified Bing Webmaster Tools account
• The specific URLs you want to submit
• Content that meets Bing's quality guidelines

Setting up Bing Webmaster Tools is straightforward—you can import your sites directly from Google Search Console or add them manually with simple verification methods.

The Manual Submission Process

Here's how to submit individual URLs through Bing Webmaster Tools:

Step 1: Navigate to Bing Webmaster Tools

Go to https://www.bing.com/webmasters and sign in to your account. Select the website property you want to work with from your dashboard.

Step 2: Access URL Submission

From the main navigation menu, click on "URL Submission" to open the submission interface.

Step 3: Submit URLs

Click "Submit URL" in the top right corner of the page. In the text box that appears, enter your URLs one per line.

Step 4: Submit for Indexing

After entering your URLs, click "Submit" to notify Bing that these pages should be crawled and indexed.

Bing allows up to 100 URL submissions per day through Webmaster Tools, which is more generous than Google's 10 URLs per day limit. However, this manual process becomes impractical for websites with frequent content updates or multiple domains.

The IndexNow Revolution: Automated AI SEO / GEO

While manual submission works for occasional updates, the future of AI SEO / GEO lies in IndexNow—a revolutionary protocol that automatically notifies search engines the moment your content changes.

How IndexNow Transforms Content Discovery

IndexNow shifts from the traditional "pull" model (where search engines crawl sites periodically) to a "push" model where your website instantly notifies multiple search engines of content changes. According to IndexNow.org, this protocol now has support from Microsoft Bing, Naver, Seznam.cz, Yandex, and Yep, with major platforms like Amazon and Shopify recently adopting it.

The protocol has grown rapidly, with Microsoft reporting over 2.5 billion URLs submitted through IndexNow as of March 2024, up from 1.2 billion just six months earlier.

IndexNow Implementation Challenges

Setting up IndexNow requires several technical steps:

1. Generate an API key using online tools or custom generation
2. Host the API key file in your website's root directory
3. Configure submission automation through CMS plugins or custom code
4. Monitor submission status through Bing Webmaster Tools
5. Maintain key files across all domains and subdomains

For agencies, affiliate marketers, or businesses managing multiple websites, this complexity multiplies exponentially. Each domain requires its own setup, maintenance, and monitoring—creating significant operational overhead.

The Show Up In AI Solution: Effortless AI SEO / GEO Automation

Rather than wrestling with complex IndexNow implementations across multiple domains, Show Up In AI provides a comprehensive automation platform that handles all technical complexity while ensuring optimal AI assistant discoverability.

Why Manual Processes Break Down

Manual IndexNow implementation often fails due to:

• Technical complexity requiring developer expertise for proper setup
• Maintenance overhead as API keys and configurations need ongoing attention
• Scale challenges when managing multiple domains or frequent content updates
• Integration failures between different CMSs, CDNs, and hosting environments
• Monitoring gaps without comprehensive visibility into submission success rates

Show Up In AI eliminates these pain points by providing a unified platform that works across unlimited domains with zero technical setup required.

Advanced AI SEO / GEO Strategies

Beyond basic IndexNow implementation, effective AI SEO / GEO requires understanding how AI assistants discover and process content. Modern AI systems prioritize:

Content Freshness Signals

AI assistants heavily weight recent content when generating responses. IndexNow's instant notification capability ensures your latest content is available for AI discovery within minutes rather than waiting weeks for traditional crawling.

Cross-Platform Consistency

Since IndexNow submissions automatically propagate to all participating search engines, maintaining consistent implementation across platforms becomes crucial for comprehensive AI visibility.

Structured Data Integration

While IndexNow handles discovery, combining it with proper structured data markup significantly improves how AI assistants understand and present your content.

Measuring IndexNow Success

Bing Webmaster Tools now provides comprehensive IndexNow Insights that help track your submission performance:

• Submission status tracking for individual URLs
• Crawl error identification with specific resolution guidance
• Indexing success rates across your submitted content
• Source attribution showing whether submissions came from plugins, manual entry, or automated systems
• Missing URL detection highlighting important pages not yet submitted

These insights are valuable for understanding your AI SEO / GEO performance, but managing them across multiple domains quickly becomes overwhelming without automation.

Future of AI SEO / GEO and Search Engine Submission

The search landscape continues evolving rapidly, with AI assistants playing increasingly important roles in content discovery. Google has confirmed they're testing IndexNow, suggesting broader adoption may be coming.

For businesses serious about AI SEO / GEO, implementing automated IndexNow becomes essential rather than optional. The question isn't whether to automate, but how to do it efficiently without overwhelming technical complexity.

Best Practices for Bing Submission and AI SEO / GEO

Whether implementing manual or automated submission strategies, follow these best practices:

Submission Timing

• Submit URLs immediately after publishing new content
• Avoid submitting the same URL multiple times within 10 minutes
• For frequently updated pages (like live data feeds), limit IndexNow usage to significant changes

Content Quality

• Ensure submitted pages meet search engine quality guidelines
• Include proper meta descriptions and title tags optimized for AI understanding
• Use structured data markup to help AI assistants parse your content

Technical Considerations

• Maintain clean, accessible HTML that both crawlers and AI systems can process
• Optimize page loading speeds to reduce crawl resource consumption
• Implement proper redirect handling for moved or deleted content

Conclusion: Choosing Your IndexNow Strategy

Manual Bing submission through Webmaster Tools provides immediate value for occasional URL updates and gives you direct control over the indexing process. However, for businesses serious about AI SEO / GEO performance, the efficiency gains from IndexNow automation are undeniable.

The key decision isn't whether to automate—it's whether to build and maintain complex technical infrastructure yourself or leverage a platform designed specifically for AI SEO / GEO success.

While IndexNow can be implemented manually, many websites struggle to keep it consistent across multiple domains while managing the ongoing technical complexity. The most successful AI SEO / GEO strategies combine great content with reliable automation that ensures consistent discovery by AI assistants.