SERoundtable Includes Our IndexNow Article — And Bing's Principal PM Agrees

Search Engine Roundtable recently included our article "Why IndexNow Is Now Essential for AI Visibility" in their October 7, 2025 Daily Recap, a roundup of key developments in SEO and search. And shortly after, Fabrice Canel, Principal Product Manager at Bing (Microsoft), publicly agreed — stating:

“Indeed @buildItN0w, IndexNow is more than ever Essential for AI Visibility!”

That kind of alignment between respected industry voices and our own findings underscores one thing: fast Bing indexing through IndexNow is now critical for AI visibility.

What This Means

If you’re not familiar, Search Engine Roundtable (run by Barry Schwartz) has been one of the most respected daily briefings in the SEO industry for over 20 years. Being included in their recap alongside Google and Bing updates is a strong signal that AI visibility and IndexNow are now part of the mainstream SEO conversation.

This isn’t just good publicity — it’s industry validation for a shift we’ve been tracking for months.

Why IndexNow Matters More Than Ever

AI assistants like ChatGPT, Copilot, and Perplexity rely heavily on Bing’s index to surface content. If Bing doesn’t know about your new pages fast enough, AI systems can’t cite or reference your work — no matter how great it is.

Traditional crawling (via sitemaps) can take days or weeks. IndexNow, by contrast, lets you push updates directly to Bing and other compatible engines within minutes.

Bing’s Principal PM Confirms It

Fabrice Canel — who oversees Bing’s crawling and indexing systems — has been consistent about IndexNow’s importance. His reaction on our blog post about Why IndexNow Is Now Essential for AI Visibility: Fabrice Canel, Principal Product Manager at Bing (Microsoft), confirms IndexNow is Essential for AI visibility

That’s coming directly from the person helping shape how Bing’s web discovery works. When he says IndexNow is “essential for AI visibility,” it’s worth listening.

How ShowUpInAI Helps

ShowUpInAI automates the entire IndexNow process so you don’t have to worry about:

Manually detecting content changes
Generating and managing IndexNow keys
Submitting updated URLs
Tracking whether your submissions succeeded

We crawl your website daily, detect changes instantly, and submit updated URLs via IndexNow so your content gets into Bing’s index — fast.

For websites that publish frequently or manage multiple domains, this automation is the difference between being discovered by AI assistants or getting overlooked.

The Takeaway

The alignment between:

Search Engine Roundtable’s inclusion of our article
Bing’s Principal PM publicly reinforcing our core message
and the growing adoption of IndexNow in the SEO community

…all point to one clear trend:

Fast Bing indexing is now foundational to AI visibility.

If your content isn’t reaching Bing quickly, it’s not reaching ChatGPT, Copilot, or Perplexity either.

📈 Want to stay discoverable by AI?

Try ShowUpInAI — the easiest way to keep your website visible to AI systems that rely on Bing. Daily crawls, instant IndexNow submissions, and zero setup required.