Why IndexNow is Now Essential for AI Visibility: How ShowUpInAI helps you achieve better AI Visibility
Google killed &num=100, limiting deep search results. ChatGPT relies on search engines. Bing remains open. Here's why IndexNow is now your best path to AI discoverability.
TL;DR – Google’s removal of the
&num=100parameter means AI tools and scrapers can no longer access deep Google results. ChatGPT and other AI systems pull data from search engines, but Bing remains open and accessible. With IndexNow, you can get indexed in Bing instantly. ShowUpInAI automates the entire process—daily crawling, smart change detection, and unlimited domain submissions—so your content is always ready to be found by ChatGPT, Copilot, and Perplexity.
The Landscape Just Shifted: Why IndexNow Became Essential for AI SEO / GEO
In September 2025, Google quietly removed the &num=100 parameter.
For years, this parameter let users (and automated tools) fetch 100 results per page instead of 10–20. Rank trackers, SEO platforms, and research tools relied on it. More importantly, AI systems used it to pull deeper, more comprehensive Google search data.
Now it’s gone. You’re stuck with 10–20 results per page. No exceptions.
AI systems, including ChatGPT, suddenly lost a key pathway to deep Google results. Which brings us to the AI SEO opportunity that most businesses haven’t realized yet.
ChatGPT Was Using Google Search
Despite OpenAI’s claims that Bing was its primary partner, multiple investigations confirmed ChatGPT was also sourcing from Google—often through scraping services like SerpApi that depended on &num=100.
Key Insight: With Google’s deep results locked down, Bing is now the most reliable source of comprehensive search data for AI systems.
And since Bing is powering ChatGPT, Microsoft Copilot, and Perplexity, this shift matters to every website owner who cares about traffic.
Why Bing matters
Unlike Google, Bing is a Microsoft Product and therefore open to use in ChatGPT.
That makes Bing the primary gateway for AI-driven visibility.
- ChatGPT uses Bing for search augmentation
- Copilot is built on Bing’s index
- Perplexity incorporates Bing data alongside its own
Put simply: if you’re not indexed in Bing quickly, you don’t exist to AI users.
Google’s move didn’t just affect SEO tools—it shifted AI visibility into Bing’s hands. That’s your opportunity.
Enter IndexNow: Real-Time Indexing for AI Discoverability
IndexNow is Microsoft’s open protocol for instant indexing. Instead of waiting days or weeks for crawlers, you can push URLs to Bing (and other IndexNow-compatible engines) the moment content changes.
Traditional vs IndexNow
Traditional Crawl
- Publish → Wait for crawler → Days/weeks to index → Eventual AI visibility
IndexNow
- Publish → Ping IndexNow → Indexed in minutes → Immediate AI visibility
Speed Matters for AI
Microsoft reports 17% of new Bing URLs now come from IndexNow. Content is often indexed within minutes—ready to appear in ChatGPT answers the same day.
This is the single most important lever you can pull for AI SEO right now.
Why Most Sites Fail at IndexNow
On paper, IndexNow is simple. In reality, most implementations break.
- Developers forget to trigger pings after updates
- Plugins miss edits or silently stop working
- Custom API integrations fail after CMS/hosting changes
- Multi-domain setups become unmanageable
Scale Challenge
Running IndexNow reliably across multiple domains is nearly impossible without automation. Missing even one submission can cost you weeks of AI visibility.
How ShowUpInAI Solves This
That’s exactly why ShowUpInAI exists.
Instead of fragile plugins or manual integrations, ShowUpInAI automates everything:
Daily crawling, smart change detection, and instant IndexNow submissions to Bing—all handled automatically. ShowUpInAI ensures your content gets indexed fast, every time.
Why ShowUpInAI Is Different
- Daily Automatic Crawls – Detects new pages & updates automatically
- Smart Change Detection – Only submits when content meaningfully changes
- Unlimited Domains – Perfect for agencies, affiliate marketers, and SaaS founders
- Retry Logic – Failed submissions auto-retry until successful
- Centralized Dashboard – Track what was submitted and when
ShowUpInAI turns IndexNow from a technical burden into a set-and-forget advantage.
The Business Case: Why It Matters
AI visibility is not the same as SEO.
- SEO = Users searching intentionally
- AI Visibility = Users discovering your content in answers they didn’t expect
When ChatGPT, Copilot, or Perplexity cite you:
- You gain authority and credibility
- Users discover your brand organically
- Future AI responses are more likely to include you again
This is compounding visibility. And it starts with fast Bing indexing.
Final Thoughts: IndexNow Is the New SEO Baseline
Google closed the door. Bing left it open. IndexNow is the key.
- AI systems need indexed content now, not weeks later
- Bing powers ChatGPT, Copilot, and Perplexity
- ShowUpInAI automates IndexNow at scale, across unlimited domains
If your competitor is indexed faster, they’ll get the citation—you won’t.
Try ShowUpInAI free. Automate IndexNow across all your domains and start driving real ChatGPT, Copilot, and Perplexity traffic—without manual work.
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